Content is supposed to solve all our problems.

But creating it is hard.

Unless you have the right habitat.

The Content Dreamhouse Workshop gives you customized systems to make content creation easier for everyone on your team—whether they’re natural improvisers, fuzzy idealists, or forces of nature. Even methodical types who hate to write will find doable roles and structures designed just for them.

Plus, everyone knows people with Dreamhouses have the best slumber parties.

Meet your host, Kelly Parkinson of Copylicious.

BENEFITS, sweet benefits:

Ready to host 1,000 true fans? (Maybe not all at once.) You already know content can do that for you. The Content Dreamhouse makes creating that content easier.

Here’s why your team will love it here:

• SPEED! Never stare at a blank page or screen again. Topic ideas and templates will sweep your words off their feet. Writing no longer takes forever, and it requires less editing.

• COLLABORATION! You’ve got a team, and they’ve got this. No more taking one for the team. Together, they’re doing it. And it’s actually working—because everyone has a role that fits their natural style.  

• CONSISTENCY! When everyone on your team knows what to write about and how, momentum is easy. It’s been two whole days since you posted something. Yesss.

• QUALITY! People would rather read your stuff than delete it. Writing comes out better when you feel better--and you will when you create in a way that comes naturally.   

• PROFITS! One study showed that newsletters have been found to increase conversion rates by up to 900% when compared to activities relying solely on cold calls. Your content doesn’t need to limit itself to newsletters, of course.  

WHAT’S INSIDE YOUR CONTENT DREAMHOUSE?

Workshop + Topics + Custom Idea Activation Templates

During this half-day workshop, we’ll produce enticing answers to the question, WHAT shall you write about? Then, I go away for a bit. I return with a comprehensive list of topics. Once you approve, I’ll create 15 idea activation templates, and your Dreamhouse is ready for move-in.

This is not enterprise content strategy, where a content strategist gives you a complete taxonomy of interconnected content recommendations, but no tools or guidance on how to apply them.

Instead, we will answer 2 questions:

1. What are the exact topics for the content you need to inspire 1,000 (or even 10,000) true fans? Which topics are so packed with meaning they practically write themselves? 
   
2. What are the exact steps you will take to create all this content? You can always improvise and throw all steps out the window. But you’ll also be equipped with structures, roles, and enticing triggers.

I know that box looks heavy--it’s packed.  

Your Content Dreamhouse Workshop includes:

• A half-day workshop. The latest in videoconference technology gives you the in-person experience right from your office or conference room. No special equipment required. Or, you could always fly me in to work with you in person.
• A complete content creation system based on your content strategy and the natural inclinations of your team, including up to 15 customized idea activation templates, and schedules & rituals that work for your entire team. Your content reflects a diversity of perspectives. No one is left holding the bag.
• A custom manual and creative brief based on the key points and insights produced during the workshop. Share it with anyone on your team in the future.
• Two creative troubleshooting calls after the workshop.
• Guaranteed delight. You’ll love this process and find it a huge improvement on what you were doing before, or your money back.

WHY IT WORKS

3 reasons why having a Content Dreamhouse works so well for teams:

1. You create better stuff when you feel good. Apply personality theory so you create in the zone—your zone. Conversion experts already apply Myers Briggs personality theory to marketing—increasing sales up to 600%. The Content Dreamhouse applies this theory to the actual process of creating content itself. 

2. You create consistently when you’re not following someone else’s creation system. Get the tools to apply your content strategy—so you’re never left staring at a blank page. There’s no one right way to do this. There are a bunch of right ways for you. 

3. Everyone loves collaboration. Use your whole team—each creating their favorite types of content, on message. No more relying on one single person to do all the work. 

HOW IT WORKS

We meet for a 60-minute call. You send materials in advance. I host a 4-hour workshop for up to 6 people. Once we’re clear on the strategy, I get started creating your customized modules, templates, and tools. We meet by phone to go through your feedback. I prefer Google Docs because we can make real-time changes simultaneously, while tracking changes and commenting in the margins. This process isn’t set in stone. 

DO COME IN

Please email me to provide a few times over the next couple weeks that work for you. I’ll be in touch to schedule a conversation.

“You’re like the writing whisperer!”

—Zero1 workshop participant.